Chanel: Christmas 2014
With the assistance of Justso, Chanel has broken their silence on the festive season and decided to partake in the tradition of Christmas celebration. The luxury brand has incorporated an impressive bespoke garland suspended from the façade of their New Bond Street Store.
Featuring snow covered swags and wreaths decorated with scaled up versions of the brands Christmas tree decorations. The exterior of the store has been completely transformed to reflect the festive season.
3D motifs of Coco Chanel’s profile as well as the iconic Lions head have also been incorporated into the Garland to tastefully reflect the brand’s DNA. A colour scheme of Antique rose gold, Satin gold and Antique Gold incorporated into the wreaths with 3d ornaments depicting Chanel’s iconic perfume bottles, camellias and coins have been incorporated into the wreaths
Subtle lighting has been wrapped around the individual swags and bespoke wreaths decorated with Chanel ornaments.