As a retail design agency, we’re always eyeing up the hottest pop–ups to hit luxury retail. And lucky for luxury lovers, this month is chock-a-block with them. From Pat McGrath’s metallic ‘mothership’ to a Chanel 80s disco, here’s our roundup of the must-see luxury pop-ups in May 2019.
Pat McGrath at Selfridges, London
Makeup brand Pat McGrath Labs is the first brand to take over all of Selfridge’s 24 windows in a three-month exclusive pop-up. Named ‘The Mothership’ (a reference to McGrath’s reputation as Mother of Makeup), the out-of-this-world pop-up treats customers to some of her most runway-famous looks with bookable beauty services. Even if you’re not in the market for makeup, McGrath’s high-shine, high-glamour transformation of the Corner Shop – including the addition of life-size gold lips and a gold vending machine display – is reason enough to pay it a visit.
Chanel’s Coco Flash Club, Hong Kong
Hong Kong is set to be treated to sensory overload in May with the arrival of Chanel’s Coco Flash Club. Created to celebrate the new Rouge Coco Flash lipstick, the Coco Flash Club is a beauty pop-up event is inspired by discos of the ‘80s.
The senses are at the heart of the experience, so guests can be prepared to see, touch, smell and hear as they’re immersed in the latest Chanel beauty hits. With an interactive backstage dedicated to makeup and a bar devoted to fragrances, this is one party not to miss.
Breakfast at Tiffany’s Pop-Up, Beverly Hills
Cue up the movie, don your finest pearls and get out your credit card because the iconic Beverly Hills Tiffany & Co is launching a breakfast pop-up for one weekend only this May. The powder blue pop-up, called Tiffany Cafe at Beverly Hills, will feature a simple menu – croissant and jam included, of course – and tea service with an exclusive No. 727 Tiffany blend. Located on a patio with a view of the store’s window displays, this $45 pop-up is one for big spenders and window-shoppers alike.
Gucci’s Pop-Up Apartment, Milan
Ever longed to see some Gucci cushions adorning your sofa? Or perhaps one of their $2000 quilts on your bed? Well at the Gucci pop-up apartment in Milan, you can.
As well as featuring a range of rooms including lounge areas, a salon and a dining room, the fashion house has also created an augmented-reality app that lets users see what pieces from Gucci Décor will look like in their own homes.