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Away: Art Basel Miami Beach, USA

JUSTSO is a leading company for Visual Merchandising London. Art Basel Miami Beach, provides a premier platform for the art world in the US. Attracting a global audience for both talented artists and their following of fans. A perfect opportunity to create brand awareness for Away, the direct-to-consumer luggage with a difference.

We were commissioned by Away to produce two custom branded bikes to promote the suitcases. We utilised the carry-on functionality of being able to charge phones, by creating mobile bike charging stations.

We custom designed both bikes in two hero suitcase colours of their navy blue and green. Both were ridden over the period of the Art Basel Miami Beach 2016, to such great success that the bikes were then shipped to NYC for further activations.