Chanel: Christmas 2015
JUSTSO is one of the leading Retail Interior Design Companies. CHANEL approached us once again this year in order to interpret their global Christmas scheme for the exterior of their New Bond Street flagship store. The brief involved artificial camellias, warmly lit, amongst a flurry of snow. Inspired by the afterparty set of the cruise 2015/16 collection, hosted in Seoul, Korea – which involved a faux tree hung with the iconic camellia motifs.
Our most relevant challenge as a retail design firm was to interpret the scheme in a way that was suitable for the harsh outdoor weather that London can receive. We decided to vacuum form the camellias from weather-proof plastic and treat the flocking with a weather-proof coating, which would ensure a cohesive scheme for its required duration. JUSTSO were up against a tight deadline, but we knew the expectations required.
In total we used around 600 camellias in order to cover the facade of the installation. CHANEL’s winter swept cruise collection can be seen between November 26th 2015 – January 5th 2016.