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Coutts: Cancer Research UK

JUSTSO provided creative retail solutions for Coutts on their collaboration with Cancer Research UK. Coutts have joined the #DNATrail to help promote Cancer Research’s auction in September at Christie’s in aid of raising funds for the Francis Crick Institute. The Nobel Prize winner Francis Crick was responsible for the co- discovery of the DNA helix structure, which has become an iconic symbol and hailed as one of the most important discoveries of modern science.

Twenty-one sculptures scattered across London at infamous locations make-up the #DNATrail with each venue collaborating with some of the biggest names in art and design for their helix sculpture. Jane Morgan used her appropriate signature penny coin thematic to create ‘Enigma’, which can be seen on display at Coutts, 440 Strand.

JUSTSO continued their extensive relationship with Coutts providing them with creative retail solutions with the design, creation and art-direction of the campaign which frames the helix sculpture. We used a Contra Vision ® vinyl which will allow visitors to see outside of the bank, but not inside. As the campaign coincides with the exciting refurbishment of the ground-floor of Coutts, the first time since the 1970s’, which will provide essential modernisations for their customers.

JUSTSO are proud to have provided creative retail solutions and support to Coutts on their collaboration with Cancer Research UK and Christie’s. The campaign will run until September 6th 2015, after which the sculptures will be auctioned in order to raise £100 million to finish the Francis Crick Institute – an establishment which aims to provide the research facilities for 1,200 scientists to hasten the speed for a cure to many cancers and other diseases.