Coutts: Christmas 2015
JUSTSO have supported Coutts throughout the year on their various campaigns at their client-facing head office located at 440 Strand, London. So when the brief came through for their Christmas scheme in partnership with Carers UK, we were proud to be involved.
Carers UK provides support for carers that are based within the UK with expert advice and a network for carers to connect as a community. Often caring can be a very isolating and selfless occupation, so being able to share with likeminded individuals can provide many comforting benefits. Carers UK are celebrating their 50th Year Anniversary and are named as Coutts London staff’s Charity of the Year 2016.
The illustration involved a wintery scene of ice skating set against the backdrop of the London skyline. Our concept invited passers-by to spot the carer amongst the skaters within the scene, emphasising that there is no stereotype when it comes to caring. We incorporated footprints at the front of the building to invite members of the public to share the campaign on social media.
Coutts liked the illustration so much, that they commissioned us to also support them with their annual Christmas card. Taking an exert from the illustration for their cover.