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Harrods: Queen’s Diamond Jubilee

JUSTSO were commissioned to design and realise the transformation of Harrods to celebrate the Queen’s Diamond Jubilee in the summer of 2012. The design comprised a series of regal banners, decorative awnings and gilded framework for the ground floor windows. As one of London’s most iconic landmarks, the concept had to enhance the character and grandeur of the store while respecting its historical fabric which is Grade II listed. Our design proposal evoked an Artist’s impression of Harrods with decorations for the Queen’s Coronation ceremony that appeared in Harrods News June 1953.

JUSTSO were involved in all aspects of the scheme from conception to completion. This included creating visualisations of the concept which were used for internal circulation at Harrods and to accompany press releases, preparing all planning documentation including technical drawings, planning applications and written statements, preparing drawings for construction tender, designing fixing elements in according with the granted planning permission and engineering guidance and recommendations, designing artworks and working closely with our printing partners on the specification to create world class prints.

Once everything was underway JUSTSO undertook periodic inspections of work and progress with our manufacturing partner firms around the country, prepared road closure plans and application documentation to secure road closures with TFL and consulted with the council regarding approval for out of hours working. With a project of this scale constant presence on site during installation to ensure the scheme is delivered safely, on time and to Harrods exacting standards. Then finally, carrying out periodic inspections while the items are live to ensure all items remain secure, safe and looking fantastic. The Queens Diamond Jubilee scheme was launched on 16th May 2012 at 9am and to mark to occassion Harrods staff filled the pavements along Brompton Road to sing “Land of Hope and Glory” and wave some British flags!