Garrard: Baselworld 2015, Switzerland
Baselworld is unarguably the exhibition for the watch and jewellery industry. Attracting over 1,500 brands and 150,000 attendees, across the eight-day event. Garrard, once again, were amongst those to participate with the support of JUSTSO.
As brand consultants, we delivered the design and art direction for their fully immersive pop-up installation. Initially, we drew up the space in 3D, we then utilised these artworks to design each element adhering to brand guidelines. We tied in Garrard’s true royal connection, including a timeline of previous royalty that have worn pieces ascending the staircase.
The results were an engaging retail space, which allowed clients to immerse themselves in the brand and forget they were essentially in a vast exhibition space.
Garrard successfully exhibited at Baselworld, March 19th – 26th 2015.