Garrard: Store Launch Shanghai, China

Acting as brand guardian for Garrard, JUSTSO assisted with their new store concept in Shanghai by providing retail design solutions. Respectfully located within a historic building opposite the Peninsula hotel, neighbouring Christies Auction House. Considered the oldest jewellers in the world, we showcased Garrard’s heritage and deep ties to the royal family throughout including a timeline of notable royal clients.

The images on the wall are of all the Monarchs that have worn Garrard:

  • Queen Victoria – issuer of the Royal warrant
  • Consort Queen Alexandra
  • Consort Queen Mary
  • Consort Queen Elizabeth
  • Queen Elizabeth II
  • Duchess of Cornwall
  • Duchess of Cambridge

The store also boasts a VIP Lounge with images of royal’s engagement rings including:

  • Princess of Wales / Duchess of Cambridge
  • Princess Royal
  • Duchess of York
  • Countess of Wessex

 

Garrard have held a royal warrant for over 160 years and until as recent as 2007, served as the official jewellers to the British Crown. Creating iconic pieces such as the coronation crown for Queen Elizabeth and Princess Diana’s sapphire and diamond engagement ring now also worn by Catherine, Duchess of Cambridge.

JUSTSO offers the service of brand guardianship to ensure that brand visual marketing values are preserved with their tradition intact, while keeping current creative retail trends in mind. It brings a fresh perspective, while keeping the principles of the brand at the forefront.

We congratulate Garrard on their expansion into Shanghai, marking their first store in China.

 

If you’re looking for Retail Design Solutions, contact JUSTSO.