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Window Display Design - JUSTSO
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House of Fraser: Christmas 2016

House of Fraser, have always celebrated the lead-up to Christmas with a playful approach. The latest advert for 2016, delivered the same results opting for a choreographed rendition of “You Don’t Own Me” by Australian artist Grace. Our brief, was to highlight the key essence of their advertising campaign within the window display design of their flagship store, located on Oxford Street.

Digital was highlighted early on as essential to the window display design. Allowing customers to directly reference the advertising campaign for the scenes that played out within the windows. Utilising 2.5mm LED tiles, in order to give the sharpest and best quality for customers.

JUSTSO, were commissioned to envisage the four main window display designs dotted around the store front. Luxury realistic mannequins from Rootstein were used throughout, with hair and make-up in the same colourway of the scheme to add additional drama. Essentially bringing the digital content to life in the form of retail windows.