ISSA: Concept Store Riyadh, Saudi Arabia
JUSTSO is a Visual Merchandiser London Agency acting as brand guardian for ISSA facilitated their new concept store located within the prestigious Kingdom Mall of Riyadh, Saudi Arabia. Situated on the ladies only floor of the Kingdom Centre skyscraper, which is the third tallest building in Saudi Arabia. Stuart Henry, Managing Director, oversaw the visual aspect of the merchandise and first window concepts. The new addition marks the first concept store for ISSA in Saudi Arabia and their first stand-alone store in the Middle East.
ISSA became quickly world-renowned after their debut in 2006 at London Fashion Week, with their collections reflecting a colourful fresh feminine essence. Camilla Al-Fayed took complete ownership of the brand in 2013, after previously holding the position of Chairwoman. Jamie O’Hare came on-board in February 2015, as the brand’s new Creative Director.
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