KITRI: London Pop Up Shop Design
JustSo completed the pop up shop design for KITRI. KITRI founded by Haeni Kim, noticed a gap in the market for creative workwear for the thirty-something professional. Launched in early 2017, KITRI offers a direct-to-consumer approach, which allows them to offer their premium product at a far more reasonable price point. Consistent new styles and limited stock of each product, keeps the brand desirable and fresh.
Campbell-Rey, once again approached us to realise their vision and deliver the KITRI London pop up shop design – the brand’s debut psychical space since launching its online platform. We have collaborated in the past with Campbell-Rey and were delighted to support once again.
The store is composed of plush velvet curtain walls, custom furniture and varieties of pink and red to invoke the spirit and nature of KITRI. We transformed every aspect of the store which was a white-box effectively, including a new exterior colour to grab attention on the high-street.
We look forward to further developments with KITRI, as the pop up shop design resides in Marylebone for 2-months until the end of October.