Leica: Christmas Windows
Leica Camera approached JUSTSO in order to partner for their window campaigns. Founded in 1914 by Ernst Leitz, we were inspired to work for a brand with such an iconic heritage within photography.
Our first brief was to envisage a classic Christmas scene for their City store, located not far from the Royal Exchange. With little production time, a simple illustration to invoke that the festive season had arrived at Leica seemed fitting for the store.
JUSTSO envisaged a whimsical snow-kissed forest scene, complete with sleigh and product. A mixture of vinyl techniques complete with metallic snowflakes.