Lululemon: This is Yoga
JUSTO’s Retail Merchandising Services were used by Lulumon for their recently opened flagship store in London. Lululemon the yoga-inspired apparel brand, recently collaborated with the commercial arm of VICE Media, Virtue. Virtue, approached JUSTSO to help realise their concept for the localised activation at their recently opened flagship Regent’s Street store in London. As Lululemon launched their first global ad campaign.
Founded in Vancouver, Canada in 1998 Lululemon aims to combine well designed yoga-inspired apparel with community events to promote an effective healthy lifestyle. The campaign ‘This is Yoga’ illustrates how we take what we learn in yoga, off the mat. Portraying, how the various disciplines within yoga can be applied to daily events and various walks of life.
JUSTSO used their retail merchandising services to recreate a selection of the stories, within the windows of their store. Six screens depicted the content across a carefully orchestrated arrangement, which allowed for mosaic content interaction.