Moynat: Mount Street Windows 2019, London
Fashion luxury leather goods brand Moynat, wanted a bright and colourful scheme for the new year. JUSTSO, one of the leading retail merchandising companies were commissioned to work on the campaign for their Mount Street store once again.
Inspired by Frank Stella, known for his minimalist work and abstract paintings. Stella rose up in the minimalist art world during the 1960s’, using bright vivid colours and bold lines in his paintings.
JUSTSO utilised a series of colourful pinwheels to depict a collage in each window. Fabricated with clear acrylic to give a clean edge, each pinwheel had its own unique artwork.
Movement was added to each of the windows, with a few on the pinwheels rotating to add further interest to the scheme.
Coinciding with Moynat’s latest collection, Bad Dreams, which is inspired by Franco-Japanese artist Tiffany Bouelle and depicts a playful series of colourful monster prints.