Samsung: Experience Innovation
Samsung coincides its global campaign with a takeover of Harrods, a first for any technology brand. JUSTSO, a leading Visual Merchandiser London, assisted Samsung with their ‘Experience Innovation at Harrods’ campaign to showcase and generate awareness for their latest innovative products. Starting with the entire Brompton Road storefront we utilised bright-lit custom-built acrylic boxes to highlight products, including the new Samsung S6 phone. A graphical campaign, with HD screens displaying the larger domestic products, complemented the showcased products.
JUSTSO also produced an exhibition in the gallery space on the Second floor of Harrods, taking a look at the past 25 years of technical advancements with Samsung. The ‘Experience Innovation at Harrods’ campaign will run throughout Harrods until April 24th 2015.
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